M0DELL'S SP0RTING G00DS: INTEGRATED PITCH

You must learn to walk before you can run. For Modell’s, we pitched a creative strategy that built a community by developing relationships with running groups in key markets. Via social, we’d tap into the runner’s mindset and feed into their passions on and off the road. In the end, we created the Carpe Viam campaign to encourage runners to “Seize the Road!”

Sizzle video utilizes other adverts, found footage, and a scratch VO.

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