FRUIT OF THE LOOM

Sometimes, people dressed as fruits just can't make the cash registers ring. Crazy, we know. But look at this modernization campaign Matt created while at Grey. If you took out the brand name you'd be all, "Whaaaat! Where's that store?" And then you'd go there and buy its wares. That's the power of good design: it can make you forget all about men dressed as fruits.

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