HI. HELLO. HOW Are you?
D0VE beauty
PR0JECT #SH0WUS
The One Show Shortlist (3x)
Cannes Silver Glass Lion Winner - The Lion for Social Change
D&AD Awards - Equality & Diversity Finalist
CREATIVE + DESIGN DIRECTION
I joined the amazing team at Razorfish to build and launch
Project #ShowUs, a campaign featuring the world’s largest
photo library to shatter beauty stereotypes across the globe.
AMEX x U.S. OPEN
FAN EXPERIENCE
Silver Clio - Design - Event/Exhibit Design
Bronze Clio - Digital Mobile - Virtual/Augmented Reality
Bronze Clio - Experiential/Events
CREATIVE + DESIGN DIRECTION
When it comes to an event as big as the US OPEN –
how do you up the match, at the match?
FISHER-PRice
#WISHESF0RBABY
CREATIVE DIRECTION + CONCEPT DEVELOPMENT
We helped Fisher-Price ring in the New Year with 1.7 million views,
reaching YouTube’s top 10 most-watched videos of the week,
and some great PR headlines for this OLV.
NBA DRAFT L0TTERY
CONCEPT DEVELOPMENT + DESIGN + ART DIRECTION
Our goal was to design a flexible system that captures the same
electrifying excitement and anticipation as the NBA Draft night for fans.
RED L0BSTER
BRAND RELAUNCH
360 CAMPAIGN
CONCEPT DEVELOPMENT + ART DIRECTION
Red Lobster lost its shine. But fear not, dear seafood lovers, for we crafted
a campaign that embraces why it’s America’s #1 seafood chain. And who better
to reel you back in than the very heroes who deliver the freshest fish & live lobster.
CRAY0LA
NEW C0L0R LAUNCH
EXPERIENTIAL
CREATIVE + DESIGN DIRECTION
“Make that motherf***er blue” was the direction I was given as
creative lead for Crayola’s launch of the first new crayon in 24 years.
W0RLD'S M0ST
DANGER0US F00D TRUCK
CREATIVE DIRECTION + DESIGN + MENU CONCEPT
Working closely with BBDO we designed a deadly food truck experience
to help raise awareness around deadly food allergies.
PRINGLES
PITCH WORK + CONCEPT + ART DIRECTION
The client came to the team with the familiar request to “own” snack time.
We took that approach a step further, aiming to instead “PwN” it.
M0DELL'S
SP0RTING G00DS
CONCEPT DEVELOPMENT + PITCH TEAM + ART DIRECTION
Do some things sound better in Latin? Well, we did when
we pitched Carpe Viem (Seize the Road) to help Modell’s
beef up their street cred and grow market share.
y0u made it this far!?
Let’s c0nnect!
JMATTHEW.BOGARD@GMAIL.COM
