NBA Draft L0ttery: Brand identity

Our challenge was to create a flexible design system that would ignite excitement and anticipation around the NBA Draft events year after year. In the final hour, we needed one more look and feel – I was asked by the ECD to concept and create an additional design solution. In 10 hours I created all the assets and delivered the agency's recommended design concept titled "Center Court.” 

“CENTER C0URT” WAS DESIGNED WITH THE PLAYER ST0RIES IN MIND – USING EM0TI0N AND M0TI0N T0 tell a st0ry ar0und the draft.