President & CC0 T0r Myhren called Red L0bster’s integrated campaign Grey's new g0ld standard.
INTEGRATED
CAMPAIGN LAUNCH
Well, guess who one of the goldsmiths was? That's right. Matt Bogard. I was on the pitch team through campaign launch – rethinking and reshaping the Americana brand from the ground up. This account was a retail machine and I shot over 10+ live-action spots as well as countless hours working with the best tabletop food directors.
f0r S0CIAL c0ntent THE m0tt0 was
”Fast, cheap, & 0ut 0f c0ntr0l.”
INFOGRAPHICS
Our infographics packed a punch with modern design and engaging content. The work received tremendous support in the social space, including a retweet of For Love of Shrimp by Guy Kawasaki.
Conservation Parallax Website
DIGITAL C0NTENT:
THE Art 0f gy0taku
The brand asked if we would be interested in designing the new menu for the campaign launch. We jumped at the opportunity and sought the help of Montauk native Anne Sessler and her expert knowledge of the unique Japanese art of fish printing.
MORE DIGITAL CONTENT
MENU DESIGN
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