ACCOLADES:
Silver Clio - Design - Event/Exhibit Design
Bronze Clio - Experiential/Events
Bronze Clio - Digital Mobile - Virtual/Augmented Reality
AMEX EXperiential:
US 0PEN FAN EXPERIENCE
The summer was hot, and so was AMEX's Super Rally, a mixed reality gaming experience, at the Billie Jean King Nat’l Tennis Center. For the 25th year of the partnership, instead of leaning into the typical oversized tennis players or images of in-game action, we decided to take a more elevated graphic approach. By deconstructing the AMEX “mustache” logo we created a new design element that was in line with the brand DNA and juxtaposed seamlessly with our oversized brand messaging. The beauty in the design is its simplicity, detail, and kinetic movement in the “wave” design.
By dec0nstructing the AMEX “m0ustache” l0g0 we created a new design element that felt M0DERN but still r00ted in the brand dna.
The beauty in the design is THE simplicity, detail,
and kinetic m0vement in the “wave” design.
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